With the advent of the internet came a host of entertainment and informative content. As blogs cater to both the fun as well as the educational element, they rose in popularity. In recent days, there is a major surge in several other types of online content, making blogs take the backseat. The ray of hope here is the fact that you can combine the worlds of blogging and video marketing to become a market leader in your niche. In this article, we will throw light on how you can leverage video to grow your blogging business.
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If you are into commercial blogging, chances are that you often review certain products or services. Try to create product reviews or demonstration videos that are related to the content that you write about. A video will enable an average reader to get a holistic picture of the things that you are writing about, and that will cause them to relish the piece better.
From a search engine perspective, web pages with video are listed higher than those without it. Thus, if you can have a video on your review page, a viewer looking up the product will find it easier to locate your blog page. However, ensure that the video on your web page is relevant to the contents of that page. If you fail to do so, you may attract web traffic but users will be likely to drop off midway.
If you want your content to be well-received, you need to make it simple for your viewers to navigate their way around it. Make sure that the content which you offer is in sync with the navigation bar. Take proactive measures to see that the general aesthetic of the blog is in alignment with the niche that you are writing on.
While you must place newer video content in the more visible sections of your web page, ensure that interested readers do not face any hassle navigating to the content they wish to see. To increase the reach of your blog, create thumbnail images for the videos. Since 500 million hours of video are watched every day, a thumbnail is more likely to entice a viewer to a blog.
While creating the thumbnail, try to have the image of the subject looking straight to the camera. Avoid blurry images. Play an image of the ‘Play button’ over the thumbnail to complete the look. Make sure that the link to the page that contains the video is placed beside the thumbnail.
In the competitive world of blogging, you need to create high-quality content if you wish to survive. While the video that you post should be related to the blog, you need to walk the extra mile and ensure that the video tells a story. Ideally, you should use a conversational tone and strike a balance between personal and professional.
While maintaining a professional tone will help you establish your industry knowledge, the personal touch will get your followers to relate to you and establish loyalty. It is a good idea to direct your efforts into understanding the interests of your followers. Analytics tools such as SEMRush and Google Analytics can help you in this regard. That way, you can deliver the content that they will enjoy, and they will be more likely to spread the word among the peers.
In blogging, the sanctity of intellectual property rights is supreme, and you are constantly aware of the fact that no plagiarized content should make its way to your blog. Leading search engines are strict on penalizing websites with plagiarized content. When you set out to include videos in your blog, ensure that they are 100% original.
If you plan to include curated video content in your blog, make sure you take approval from the original content creators. While posting, make sure that you declare in the initial sections of the video that it is created by someone else and give them the due credits. Such conscious efforts will help you stay on the right side of the law as you look to expand your blogging business.
These days, almost every blog or website has videos, and you need to take special efforts to ensure that your content gets the due visibility. Start by coming up with a poignant title as 80% of readers will not go past the title. Incorporating keywords in the first half of the title will make the video better reachable by search engines.
Moreover, try to add subtitles and closed captioning to your videos as that tells the search engines what the video is all about. Transcripts can also make your video more search-friendly. By converting a video to text, you can make it easier to discover and attract more viewers. Spend time evaluating the ideal video length for content in your niche and optimize your video to such limits. You can also consider using relevant keywords in the video description and your blog post for the best results.
If you are an established blog, chances are that you are already writing on diverse topics. The advantage of having videos in your blog is the fact that you can create several types of video content. For example, if you want to talk about an innovative product that is being launched, you can create explainer content that will help your viewers feel the need for such a product.
Similarly, if your blog aims to establish your industry knowledge, you can create videos that offer your take on some industry-relevant current issues. If you can create how-to videos that explain the maintenance or set-up of a product, your audience is likely to prefer that over a textual guide explaining the same.
Today, the world is a global village, and the content that you create is no longer restricted to members of your community. There are high chances that your digital content will be well-received by someone on the other side of the globe. However, you cannot expect such people to comprehend the language of your blog.
In the video, you can use appropriate soundtracks to convey words without speaking them aloud. Alternatively, it is plausible for a video to have subtitles in multiple languages. Thus, by having video in your blog, you improve the overall reach of your blog and cater to a global audience.
In a nutshell, we can establish that videos add credibility to your blog. For example, if you are a travel blogger who is writing on the dos-and-don’ts about visiting a place, having a travel video from your visit to the place will add credibility. That way, your viewers will know that you have visited the place for sure. They will then take your advice more seriously.
There are multiple ways in which you can add a video to your blogs. We recommend that you do not shy away from taking a risk and go for the trial-and-error method to understand what works the best for you. Once you have figured that out, it will be a cakewalk for you to establish your industry dominance with the help of video in your blogs.
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