Marketing is an integral part of businesses these days. It includes everything from product development to building brand loyalty. Successful marketing strategies can completely change the sales trajectory of a company.
Advertising is a part of marketing. One that is steadily growing as we move into the digital era. Where once, it was limited to newspapers, magazines, and television. Now, with the internet, the platforms available for advertising have increased the scope of this field exponentially.
Sounds like something you’d be interested in? Let’s take a closer look at advertising marketing and its future.
What is Advertising Marketing?
Advertising is a paid form of marketing that involves the promotion of products and services offered by businesses. It involves strategic techniques to influence customers and their purchasing preferences. Here are some objectives of advertising marketing.
- Create brand awareness
- Create demand for product or service
- Build a consumer base
- Compare with competitors to emphasise product superiority
The type of advertisement and its focus vary from business to business as it depends entirely on the marketing strategy adopted.
Since the advent of modern technology, this field has been divided into traditional advertising and digital advertising. traditional includes mediums like billboards, newspapers, radio, and television. Digital advertising includes internet-based mediums like social media and, search and display advertising. The latter is credited for the expansion of this industry.
Scope of Advertising Marketing
The scope of this industry is steadily growing. Here are some job opportunities the field offers.
Market Researcher
This involves studying market trends and the viability of ongoing advertising campaigns.
Brand Consultant
These are professionals that provide expert analysis and solutions so that brands can meet their advertising goals effectively.
Copywriter
This involves curating interesting and gripping advertisements across mediums based on briefs given by clients.
Visualizer
These are professionals that make sure advertisements effectively deliver their message and meet set guidelines.
Advertising Co-ordinator
This involves using different advertising mediums to effectively reach your target audience.
Entrepreneur
If you have the experience and the passion, you can always start your own advertising agency and build a business.
With a master’s in advertising and marketing, the world is your oyster with the current market trends. Whether it’s a business or a social media influencer, knowing how to promote yourself is an increasingly sought-after skill.
Summing Up
According to reports, the advertising market is projected to grow by 16% in 2022 and be valued at Rs 88,639 crore approximately, making it the fasted growing market globally. The opportunities offered in the field of advertising marketing are endless as we go online. If you have a creative bent of mind and can think out of the box, this might be right up your alley.
Leading institutes like Pearl Academy provide master’s in advertising and marketing with an immersive and holistic curriculum. Right from learning the fundamentals of advertising to working on a live industry project, you do it all with these enriching courses. Know more about advertising marketing program.
